Archive for the ‘Uncategorized’ Category

Making eBay auction listings with HTML templates

Creating HTML listings gives you a great advantage over other dull and chaotic looking auction listings by giving the listing more flair and structure. They can make your listing stand out by create a lasting impact on the buyer and persuade them to buy your items.

So here I give an introduction of how to make an html listing using HTML and CSS. Don’t get scared, it is really simple as you will see below. The code explained below will generate a listing that looks like this (which will be embedded within your eBay listing):

HTML auction listing

HTML auction listing

First we define the styles that we will be using in the listing. You don’t need to understand this completely now, you can have a look, and as you move along this article, you will have a better idea of what it means.

So here’s the CSS styling.

<style>
#template_design {font-family:”Trebuchet MS”;}
#template_design .section {font-size:14px; padding-bottom:15px;}
#template_design .section h2 {font-size:18px; background-color:#eeeeee; padding:3px;}
#template_design .section h3 {font-size:16px;}
#template_design .section p {margin-left:5px;}
#template_design .section p.imagesSection {text-align:center;}
#template_design .section p.imagesSection img {margin-right:10px;}
#template_design .section .red {color:#ee0000;}
</style>

The CSS styling is enclosed in <style>…</style> tags. Headings are represented by <h2>…</h2> and <h3>…</h3>. 2,3 represent the levels of headings, so h2 is a higher level heading (bigger text) and h3 is a lower level heading (smaller text). Colors are defined in a particular code called HEX code preceded by a # symbol. A list of color codes can be found here.

Lets have a look at a small piece of HTML code now. (Note: Text enclosed in <!– xyz –> is a comment and will not show in the actual HTML page.)

<!– Begining of a section –>
<div class=”section”>
<h2>Photos</h2>
<p class=”imagesSection”>
<!– replace the src and alt atribute values below this line –>
<img src=”sony_vaio_1.png” alt=”replace_with_image_label1″ />
<img src=”sony_vaio_2.png” alt=”replace_with_image_label2″ />
</p>
</div>
<!– end of section –>

The code above defines a section of the listing. This could be the “Photos”, “Description” or any other section. You can change the section heading by replacing the text between the <h2>…</h2> tags which says ‘Photos’ in this case. You can add you own images by replacing the src=”” attribute’s value which says “sony_vaio_1.png” . This will a url to an image that you have uploaded either on eBay or somewhere else on the internet using one of a number of sites. You can remove images by removing the <img /> tag completely or you can add more by adding more <img /> tags.

Let’s have a look at another example, this time of the ‘Description’ section:

<!– Begining of a section –>
<div class=”section”>
<h2>Description</h2>
<!– replace the text below this line, remove if not required –>
<p>Replace this with some description of your product, line 1.</p>
<p>Replace this with some description of your product, line 2.</p>

<!– add class=”red” like below to make the text red, remove if not required–>
<p class=”red”>Add class=”red” to make the color red, line 3</p>

<!– make a section of a line red, remove if not required –>
<p>Make a <span class=”red”>section of a line red</span>, line 4</p>

<!– you can add subheadings like this, remove if not required –>
<h3>Subheading</h3>
<p>Some text under the subheading</p>

<!– you can add lists like this, remove if not required –>
<h3>List heading</h3>
<ul>
<li>List item 1</li>
<li>List item 2</li>
<li>List item 3</li>
</ul>
<!– end of list –>

</div>
<!– end of section –>

You can add new paragraphs in your description by adding text enclosed in <p>…</p> tags. If you write <p class=”red”>…</p> then the enclosed text will be red in color. You can define other colors also by adding the color definition to the CSS code at the top, as it has been done for ‘red’. If you want to make a part of a paragraph red, then enclose the text between <span class=”red”>…</span> tags.

You can add lists to the listing as shown in the code here by enclosing the whole list in <ul>…</ul> tags and then each list item in <li>…</li> tags.

Using the principles above, you can create the rest of the listing. Look at the complete code by downloading the file below.

Download the sample template which includes all the text given above together with the images in one zipped file here.

Ebay also has some advice on making HTML listings.

UPDATE: Please note that our blog has moved to http://blog.scrobbld.com/

How to increase ranking on eBay search results?

March 3rd 2008, Jamie Lannone: “As most buyers and sellers know, eBay’s Best Match sort option is an important Finding innovation that helps buyers find relevant items quickly and easily.”

The question is why “Best Match” is the default search method on eBay, what is it and how sellers can use it to their own benefit. That is the theme of this post.

What is “Best Match”?

eBay “Best Match” does something more than just comparing the similar titles to the search terms. “Best Match” sorts the listings based on several cues gathered with two main aims of “conversion” and “good buyer experience”.

Why “Best Match”?

eBay introduced “Best Match” to its search results to:

  • Increase conversions: The main aim of eBay is to increase successful visits. This is calculated by using a ratio of search results to conversions (or ‘successful hits’). The more a listing is successful, the higher it is in the search results.
  • Provide a good buyer experience: Furthermore eBay buyer/customer satisfaction is taken into account in the search results (this will again result in higher conversion rates). eBay’s means of measuring buyer satisfaction are mentioned later in this article.

What are the cues that eBay uses for “Best Match”?

  • Search history to conversions ratio: As eBay says “This is tailored for each buying situation”. That means eBay takes advantage of all the stored historical data from age, gender, location, purchase history of all the buyers for the best conversion rates in the search results, and consequently make more money. In essence, if buyers running a particular search often end up viewing, bidding on, and/or buying a certain type of item more often, it will bolster the search rankings.
  • DSR (Detailed Seller Ratings): This is the second most important cue for eBay search sorting system. Basically the sellers that have DSR of over 4.7 and overall feedback of 98%, they stay higher in the search results. For those of you who don’t know DSR, it is a score from 1-5 rated by buyer comprising of four areas: item as described, communication, delivery time and postage, and packaging. In some cases eBay gives more weight to some of these factors which I will discuss later in the post. Only last 30 days are considered in this factor.

In the event that the decision cannot be made based on the above factors to break the tie, eBay considers the following factors:

  • Feedback: The overall feedback is used from the last 90 days.
  • SNDA (Significantly not as described): The number of ‘significantly not as described’ disputes/complaints.
  • INR (Item not received): The number of ‘item not received’ disputes/complaints.

It can be assumed that eBay gives more weight to SNDA than to INR and feedback. Statistically, if eBay received SNDA 9 times more than the other two, finally eBay will:

  • Degrade a listing if shipping and handling in DSR is less than 4.5

One might ask if the powerseller status will increase the visibility. eBay is not giving more attention to powersellers in the search results but as a result of higher sales the search results will automatically be biased to powersellers.

How can you increase your visibility on eBay?

Considering the factors above, here is a list of what you can do:

  • Communication: Try to communicate with your buyers, let them know when you receive the payment, send the package and just try to be helpful. (Scrobbld we will take care of this for you)
  • Good listings: Write an accurate description, take pictures of your items and try to make it look as nice as possible. Tip: Use HTML to customise the look and feel of your listings.
  • Return policy: Offer a return policy even if you don’t have one.
  • Reasonable shipping and packaging rates: Avoid charging customers on postage. Charge reasonable postage fees, this will increase your visibility. Also consider offering free shipping and combined shipping (sending more than one items as one package).
  • Shipping options: If you can offer more shipping options or international shipping, put them on your description as well as the shipping options section of the listing.

Good luck and see you on eBay!

UPDATE: Please note that our blog has moved to http://blog.scrobbld.com/

http://www.scrobbld.com: A new way to manage your eBay and PayPal orders.

References

1. ebay.com: Rewards and Standards

2. ebay.com: Rewards & Standards FAQ 2008

3. The Seller Sourcebook Blog: eBay Changing Search Results Again – Best Match Default

4. eBay Strategies: eBay Changes Strategies: DSR Best Practices

eBay and Scrobbld Digital Delivery: A comparison study

As most of us know eBay is offering the Digital Delivery (e-delivery) for quite some time now. If you don’t know how digital delivery works on eBay I suggest you first go through the links at the bottom of this blog. Here is the comparison between this service and another service which I think is somehow more flexible.

eBay

Scrobbld

Digital Item is normally delivered instantly after payment is confirmed.

Digital items always delivered instantly after the payment is confirmed.

Buy it Now (Fixed Price) is the only available option for items of this type.

Does not depend on the listing method. The items are delivered after payment is made.

Items should be listed under digital items category.

It works independent of the categories listed on.

Manuals and Softwares should be sent directly to buyer. There is no link between item and digital items.

Manuals, Softwares etc. can be associated with tangible items and delivered.

The files should be moved to different links from time to time to avoid misuse and distribution.

Links are expired after the delivery is being made but this does not affect the original file.

Files are hosted by seller.

Files are hosted by Scrobbld.

Only on the USA, Canada or Australia eBay site.

On any eBay and non-eBay website.

References

1. eBay Help on Digital Delivery: http://pages.ebay.com/help/sell/selling-digital-items.html

2. e-Junkie Review: http://www.e-junkie.com/ej/ebay_digital_delivery.html

3. Scrobbld Help: http://www.scrobbld.com/help.php#21

UPDATE: Please note that our blog has moved to http://blog.scrobbld.com/